Inside the swing: Paul Park and the rise of Sportsbox AI

Our latest Live Q&A with Paul Park of Sportsbox AI gave us a front-row look at how technology is transforming the way golfers understand their bodies and their swings. It was a conversation filled with energy, insight and plenty of takeaways about where the game is headed.

From tour life to tech innovation

Paul’s path to Sportsbox AI is a story of timing and transition. A strong player in his own right, he spent years competing on mini tours before playing his final professional event in 2022. Not long after, an opportunity came his way through an LPGA professional who introduced him to the Sportsbox team.

The company had just earned an award at the PGA Show and was starting to gain serious traction across the industry. The fit made sense. Paul brought a business background from his time in finance, a deep understanding of competitive golf, and a genuine curiosity about how technology could make the game more accessible and measurable.

He joined the company to focus on business development and operations, helping Sportsbox grow from a promising concept into one of the most talked-about technologies in golf.

What Sportsbox AI actually does

At its simplest, Sportsbox AI captures your swing and turns it into data. But that undersells what it’s capable of. The platform can measure more than 2,500 body metrics, from hip rotation to shoulder tilt and everything in between.

For everyday golfers, the app limits what’s displayed to avoid overwhelming users. It’s designed to make swing analysis easier to digest while still giving you a clear look at what’s really happening in your movement.

That mix of accessibility and precision is why more tour players and coaches are starting to pay attention. Sportsbox is bridging the gap between professional-level motion analysis and what the average golfer can use on their phone.

Working with Bryson and the power of feel

Paul shared insight into how Sportsbox is being used by elite players, including recent work with Bryson DeChambeau leading up to the U.S. Open win at Pinehurst and during the filming of his “break 50” challenge.

Bryson’s approach is highly feel-based, often experimenting with subtle differences in movement. Through Sportsbox, those micro-adjustments — such as a few degrees of difference in chest turn — can actually be measured and connected to results. It’s a reminder of how finely tuned the top players’ awareness can be, and how technology like this can help verify what they’re sensing in real time.

Partnerships driving the next stage

Sportsbox has continued to expand its reach across the industry, forming partnerships with Foresight Sports and LA Golf to connect swing data with launch monitor results and club fitting information. These collaborations allow for a more complete picture of cause and effect — what the player feels, what their body is doing, and how the ball responds.

This approach has caught the attention of both players and instructors. Six Ryder Cup players worked with the team at Sportsbox at the most recent Ryder Cup, and over 2,000 coaches are now incorporating Sportsbox into their lessons and clinics. Beyond the professional level, the team also runs on-site swing assessments at some major golf events, often analyzing the swings of hundreds or even thousands of players.

Making data easy to understand

One of the major themes of the conversation was accessibility. Paul emphasized that Sportsbox wants to make advanced swing analysis approachable for everyone. The app includes free swing captures and a basic assessment so golfers can get started without needing expensive hardware or coaching setups.

A big focus moving forward is education — helping golfers and coaches interpret the data in ways that lead to improvement rather than confusion. The company knows that too much information can create in my words “paralysis by analysis,” so they are investing heavily in tutorials, webinars, and resources to make the information as clear and useful as possible.

Paul compared the current stage of Sportsbox’s development to the early years of golf simulators. Back then, many thought the technology was too complex or intimidating. Now, simulators are a normal part of modern golf. Sportsbox hopes to follow a similar path, where 3D motion analysis becomes a standard tool for players and instructors alike.

Where it’s heading next

Sportsbox AI continues to grow, with increasing adoption by players, coaches, and brands looking to better understand performance. It’s available for both iOS and Android.

At its core, Sportsbox isn’t just about data. It’s about connecting feel with fact — helping golfers link what they think is happening with what actually is. It’s a step toward a smarter, more connected way to play and practice.

Paul closed out the session by thanking the community for the conversation and the curiosity shown throughout. The Q&A served as a reminder of why these discussions matter: technology moves fast, but it becomes truly valuable when real golfers take part in shaping how it’s used.

Our thanks to Paul and the Sportsbox AI team for taking the time to share their story, their vision, and a deeper look into the future of the golf swing. For those who missed the event I hope this is a good recap for you and here are some special discount codes just for you!

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